Previous Work

Social Media Training

Current

I serve as the American Cancer Society Volunteer Strategy Lead for the South Region. in this role, I equip the volunteers in the south region who work with local Relay For Life events to resources for them to use on their local social media accounts.  This includes fundraising tools, monthly mission topics, overarching topics and priorities of the American Cancer Society, and onboarding training. I recently co-hosted a national training for volunteers on the importance of Creating the Social Connection and tips for new volunteers in the social/online chair positions. We tackled the importance of social media to the communication of their local event, editorial calendars, scheduling posts, and effective techniques for finding, curating, and building new content. In 2020, I added a volunteer role as the Digital Media Strategy Lead on the National Volunteer Leadership Team.

I also serve in a volunteer role with the Sevier County (Arkansas) Economic Development and Tourism team. I build and maintain the Visit Sevier County Tourism website, social media accounts, and marketing efforts. I'm a featured speaker and trainer in the Power Hour small business owner program. I've also taught a couple of classes through the UA Cossatot Continuing education program. Topics include, iPhone Photography, Getting a piece of the Tourism Pie, Using Social Media for Your Business, and Building an Online Presence Without a Website.

During fall 2020, I taught two classes as part of the Downtown Eureka Springs Level Up! program focusing on Creative Content and Getting a piece of the tourism pie. My passion to help small business owners take advantage of free tools and utilize their unique stories to connect in a digital space continues to drive and grow my business.

Website Design

2019 - Current

Built and actively maintain the website for the Sevier County (Arkansas) Tourism Department. This partnership between the De Queen Chamber of Commerce and Sevier County Economic Development completed a full four-step discovery process to develop the content for this public interface with tourism visitors. Tourism has only been something this community has caught by default, but these organized and intentional efforts have led to community awareness of tourism opportunities and a public marketing campaign that launched as the State of Arkansas released new COVID-19 pandemic guidelines and tourism exploration throughout the state.

Content Contributor

2020-Current

Transaction Coordinator and Media Specialist for local Real Estate Agent. Through this role, I monitor new leads, build blog content, manage social media posts, and develop email drip campaigns for a Client Relationship Management Tool. Ongoing training is conducted for real estate brokerage team to develop stronger online presence.

2017-Current

I am a contributor to the blog OnlyinArk.com. This site, hosted by First Security Bank, tells the story of Arkansas through events, destinations, historical accounts, and people who are making life better. Article portfolio can be viewed at onlyinark.com.

SEO Consultation

Fall 2017

Worked with Celebrate Recovery National Team to optimize keywords throughout their site to improve Search Engine results and level placement. Ongoing partnership with new website launch and measuring results.

Strategy Consulting

2016

Salvation Army of Northwest Arkansas was launching a new social media program. Met with the Social Media Specialist to talk about the region and social media gaps, ideas and opportunities within the non-profit environment, tools to use when you don't have a full team, and ways to stay ahead of the curve when the destination seems to keep moving.

Partners & CLients

  • American Cancer Society National Volunteer Team

  • Sevier County (AR) Economic Development and Tourism

  • De Queen/ Sevier County Chamber of Commerce

  • Eureka Springs Downtown Network | Level UP!

  • C2M Conference | Ouachita Baptist University

  • Dave Tarpley | Business and Lifestyle Coach

  • Onlyinark.com | First Security Bank

  • University of Arkansas Cossatot Community College

  • CREATE Bridges Tourism program

  • Arkansas Influencers

  • Arkansas Children's Hospital

  • Arkansas State Treasury Office | Arkansas 529 College Savings Program & Smart Women Smart Money Conference

  • Celebrate Recovery

  • Salvation Army of Northwest Arkansas

  • Fellowship Bible Church of Northwest Arkansas

  • Mary and Martha Center

  • Lynette and B's Kitchen